Why branding is a good investment
for your small business
2 min read
Making investments for your little biz can be a big deal.
After researching freelance designers on Instagram you might be thinking, “A free Canva logo doesn’t look too bad.”
& while a DIY logo can hold you over till you feel more ready to invest, it’s not a long-term solution.
Investing in & working with a professional sets you apart through strategy.
We help figure out your brand’s unique voice & bring that to the visual identity, providing you with a foundation to support your brand’s ongoing reputation.
Let me explain.
DIY logos tend to be a direct reflection of the person designing them, usually what colors & fonts they prefer, etc.
Even worse, they could be a direct reflection of another brand you happen to find on Pinterest.
This is not how you build a brand, DIY or not.
Branding should begin with strategy.
Working with a designer can help you uncover the core of your brand.
Our goal is to find that unique essence that makes you stand out & translate it into a complete visual identity.
Think of us as creative guides who want to provide you with all the tools needed to run a successful brand from the ground up.
Read more about why you shouldn’t DIY your logo here.
Working with a designer throughout the branding process, helps you feel more prepared.
It can be overwhelming doing it all yourself (it's hard! Speaking from experience).
How many logos do you need? What kinds? What’s the difference?!
You don’t want to find yourself scrambling to make content or trying to figure out how to speak to your audience.
We have the expertise & experience to guide you along this journey, leaving you with everything needed to kick off your brand with a bang.
We don’t want to just provide you with logos, but the confidence & foundation to continue to grow.
After all, consistency is key, & it takes a lot to run a small business. We make sure it’s effortless for you to keep showing up.
So I’m not saying you shouldn’t start with some simple, DIY logo for your Instagram business page, but it’s not a long-term solution, remember?
With a variety of branding elements that stretch over a variety of touchpoints, with brand strategy & a solid foundation, you’ll feel ready to take things to the next level.
By investing in branding, you’re investing in the brand.
THANKS FOR READING!
Fill out an inquiry form if you’re ready to invest in your brand!
