my branding process
If you're interested in hiring a brand designer but are wondering how it all works, listen up.
I'll take you through my current onboarding process for my branding projects from start to finish.
How to build a personal brand in 2024
You're probably hearing about personal brands now more than ever.
Especially if you're a creative entrepreneur or small business owner.
Subcultures & niche groups are almost trendy, but they're here to stay.
So how does this relate to personal brands?
Why branding is a good investment
Making investments for your little biz can be a big deal.
After researching freelance designers on Instagram you might be thinking, "A free Canva logo doesn't look too bad." & while a DIY logo can hold you over till you feel more ready to invest, it's not a long-term solution.
Investing in & working with a professional sets you apart through strategy.
What I Struggle with as a Freelance Designer
I love freelancing, but there are times when imposter syndrome creeps in or I just can't seem to get myself to do the work.
These feelings are normal, but it's still an uncomfortable feeling that causes me to stress out.
Here are a few things I struggle with as a freelance designer & how I stay motivated through it.
4 things you need before hiring a brand designer
Hiring a brand designer is a big investment for any business. When you feel ready to outsource, there are a few things to keep in mind before getting started.
How to Build a Portfolio for Your Freelance Business
Having a portfolio to show off your work is key to finding clients as a freelancer. I’ll talk about how you can build up your creative portfolio, where to host it & how to find clients.
What is branding?
Branding is a significant part of business, but sometimes it gets overlooked.
So what actually is branding?
why you should write a blog for your small business
Keeping a blog for your business is great for so many reasons.
The overarching reason being it helps you connect with your audience.
It's an extension of your brand voice.
Whether it's for your current or potential audience- people still read blogs!
2022 recap
One year of lessons, stats & milestones from a freelance brand designer & small business owner.
how i use notion as a designer & small business owner
From the weekly agenda to the freelance dashboard- how I stay organized with Notion.
Breaking down brand archetypes
Brand archetypes are the patterns found in successful brands that enable them to become household names, withstand the test of time & connect even with cultural differences.
The benefits of hiring a brand designer vs Doing it yourself
When you’re starting off as a small business, you have to realize that your branding is an investment, just like any other business expense. It’s what helps your audience connect with your brand & brand designers help create that connection.
How to Come Up with the Right Brand Name for your Small Business
Picking a brand name can be a stressful task for any small business owner.
You need something simple & easily recognizable. Something that resonates with your audience & reflects your values, all at the same time.
Breaking down brand guidelines
Brand guidelines are a complete summary of your new branding & showcases how to use certain elements. Guides vary from business to business, but I’ll outline the main points to include.
What is Brand Strategy & Why is it Beneficial for Small Businesses?
There are many ways to put together a brand strategy for clients or your own business. I’ll go over what works for me & offer a template at the end. But first, what is a brand strategy?
Why Branding is so Important for Small Businesses
Why is branding so important for small businesses? In short, branding is what sets you apart. It helps with brand awareness which can lead to brand loyalty.
How To Find Clients as a Beginner Freelance Brand Designer
How to get clients is the big question for beginner designers & even experienced freelancers. I talk about my experience & offer some tips to help you get clients.
How to Start Freelancing in the Graphic Design Industry
So you’re interested in becoming a graphic designer but don’t know where to start? There are many paths to the design industry, I’ll explain the steps I took to get there.
My Journey from Artist to Brand Designer
My Journey from Artist to Brand Designer. My design story starts with my art story. Before Made by Haley Design, there was just Made by Haley.