why you should write a blog for your small business
Benefits of growing a blog in a world of personal brands.
Keeping a blog for your business is great for so many reasons.
The overarching reason being it helps you connect with your audience.
It’s an extension of your brand voice.
Whether it’s for your current or potential audience- people still read blogs!
So let’s talk about some other reasons to start a blog for your small business.
SEO
The obvious reason is search engine optimization.
This is what’s going to help people reach your site from places like Google.
SEO deals with analyzing & adding the right keywords to your site where necessary.
Site titles & alt text usually come to mind, but the content on your site definitely counts as well.
Blogs are an easy way up those industry-related keywords on your website.
The more quality content you have like this, the better your chance of being found through different searches.
Content for daaays
Blogs are a great starting point for repurposing content across platforms.
take important quotes and make posters
explain what you wrote in a TikTok
repurpose as an infographic on Instagram or an idea pin on Pinterest
With one long-form piece of content, you can optimize it for each platform without constantly having to create something new.
This saves time sure, but it also saves you from creative burnout!
Explain concepts in detail
Show off your expertise on a subject by going in-depth with a blog post.
You can only say so much on your stories (& even then, it doesn’t last).
With a blog, you can provide that valuable information- not only to your followers but to your target audience as well.
You are also building trust with potential clients by explaining your processes (& personality!) in more detail.
Opportunity to monetize
Whether you’re posting on Medium, using affiliate links, or promoting your own products- blogs are a great way to bring in a little extra income if you’re determined to put in the work.
I don’t rely on blogging as a source of income, but it does provide a way to showcase my products & services in more detail which can lead to sales.
Creativity
One last reason blogging can be beneficial, is it causes you to get better at what you do.
It forces you to learn. To keep up with the latest trends. It keeps you inspired.
You can teach, you can curate, you can write personal stories- the list goes on.
Write for the sake of learning & creating something long-lasting.
Thanks for reading!
Let me know your thoughts on writing a blog in the comments!
